RICHDOC MARKETING
Planning/Strategy
RICHDOC MARKETING
SEO Marketing
RICHDOC MARKETING
SNS Marketing
RICHDOC MARKETING
Viral Marketing
RICHDOC MARKETING
Website Production
Planning
/Strategy
We select a plan that is optimized for various marketing items.
We also set a strategy that can capture both the current customer base
and potential customers of the client company,
and utilize and implement marketing tools accordingly.
RICHDOC PLANNING
ADVANTAGE
1. Setting a planning direction to understand 'myself'
Before knowing the customers and competitors, the first step that must be understood is the process of understanding 'myself'.
When finding a way, it is important to first identify where you are currently located.
At RICH DOC, we set a systematic planning direction through various stages of understanding the hospital.
2. Current market and competitor analysis and monitoring
We monitor the demand and atmosphere of major procedures that occur through competitor analysis
and current market analysis and analyze marketing channels and keywords suitable for the client company.
We also set various branding directions from aspects such as sincerity, rationality, and emotion that can implant positive factors in customers.
3. Planning for short/long-term efficiency
For short/long-term efficiency, we select necessary marketing channels such as content top exposure,
search ads, brand ads, YouTube ads, etc., and explore suitable methods such as CPA, CPC, CPM depending on the selected marketing channels.
Through this, we establish a specific marketing implementation process and capture detailed parts
that can be overlooked through step-by-step processes to establish sustainable branding rather than one-time.
4. Setting marketing strategies for establishing identity
We set marketing and branding strategies to establish the identity of the hospital.
We analyze the status that can be seen from the perspective of potential customers and strengthen brand competitiveness.
Also, we set up the planning process to see the synergy effect that occurs when done with other business activities.
SEO Marketing
It is meaningless if well-made content is not exposed.
We make it easy to expose well-made content to customers through the web via the SEO process,
through processes such as planning, strategy, design, etc.
RICHDOC SEO
ADVANTAGE
1. Customer website SEO
We create an environment where the hospital homepage can easily be exposed on various websites.
2. Naver, Google SEO
We analyze keywords, content, URLs, etc. to optimize for the SEO environment and create exposure points for the client company and products.
3. 3. Keyword and content SEO
We create content that visitors who enter through search can stay as long as possible, and through this, create an environment that can lead to reservations.
Social media marketing
Social media has been one of the best marketing tools from the past to the present.
It is important to set and execute a direction for social marketing optimized for the hospital
as SNS becomes a window for direct communication with customers.
RICHDOC SNS
MARKETING ADVANTAGE
We plan and produce content identified from the main customer base
and potential customers of the client company in the planning/strategy process,
expose it through SNS, and conduct advertisements through targeting settings for maximum efficiency.
Viral Marketing
Good quality advertising material is made through actual experiences.
At RICH DOC, we use materials generated from the actual experiences
of hospital customers to execute authentic viral marketing that is not embellished.
RICHDOC VIRAL
MARKETING LIST UP
*KOREA Portal “Naver” SEO
#1
High exposure from blog experiences with local + dermatology keywords
High exposure from the blog experience team selects local +
dermatology keywords that can be highly exposed through the needs of the hospital
identified in the planning stage and exposes high-reliability content through direct recruitment of experiences.
*KOREA Portal “Naver-Cafe” Viral
#2
Community cafe sincerity viral
The process of forming public opinion and securing trust in
community cafes is not a one-time occurrence but takes place over five stages.
This is followed by writing review articles to gain empathy from real users.
*KOREA Portal “Naver” Cafe & Social Beauty App Real public opinion formation
#3
REAL public opinion formation (comments)
Through community cafes and social apps, we shape REAL public opinion based on actual reviews,
allowing our hospital to receive positive responses and information from real users.
#1
블로그 체험단
상위노출
*KOREA Portal “Naver” SEO
#1
High exposure from blog experiences with local
+ dermatology keywords
High exposure from the blog experience team selects local +
dermatology keywords that can be highly exposed through the needs of
the hospital identified in the planning stage and exposes high-reliability content through direct recruitment of experiences.
#2
커뮤니티 카페
정성바이럴
*KOREA Portal “Naver-Cafe” Viral
#3
REAL
여론형성
*KOREA Portal “Naver” Cafe & Social Beauty App Real public opinion formation
Website Production
There are many companies that make websites. However, there are not many websites
created by workers who know our hospital well and have thought from A to Z.
RICH DOC creates a website that maximizes the advantages of the hospital
by grasping all parts of the hospital that occur in the planning/strategy, various marketing processes.
RICHDOC HOMEPAGE
PRODUCTION ADVANTAGE
The production of a hospital website should not only
consist of design and development components,
but also be composed of a solid and well-structured storyline
with the participation of experts who know the hospital well.
The production of a hospital website should not only consist of design and development components, but also be composed of a solid and well-structured storyline with the participation of experts who know the hospital well.
